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"Micro-Boxes" for Your Brand!
A MicroBox™ is a 100% branded piece of content (story), that includes both the content, as well as the surrounding advertising real estate.
EXAMPLE: A hypothetical confection company, "Choco Brand" has lots of wonderful content, recipes and projects on their existing website. This content can currently only be discovered, if you are already a Choco Brand fan. Choco Brand could now contribute it’s fully branded content as individual stories into a whichbox™ box vertical, such as the CREATIVEBOX™ - and would now be “discovered” by crafting enthusiasts - that would have never found those projects on their site.
Many brands have spent a fortune on developing great content over the last few years. That content is locked in brand silos. Publishing Micro Box content into the whichbox™ (or whichbox™ for Business) environment is a great way to leverage past investments, recycle and re-purpose existing brand content, and, save money!
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